Boston University
Boston University
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Market & Economic Research and Analysis

AD856-A1
Closed
Boston University
Boston University
Boston, Massachusetts, United States
Grace Yu
Learner
1
Timeline
  • October 19, 2020
    Experience start
  • October 24, 2020
    Project Scope Meeting (Assignment 2)
  • December 1, 2020
    Research Results, Analysis, and Recommendations (Assignment 3)
  • December 8, 2020
    Experience end
Experience
4/1 project matches
Dates set by experience
Preferred companies
United States
Startup, Social Enterprise, Non profit, Large enterprise, Any, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Sales, Retail, Food & beverage, Entertainment, Agriculture, Hospitality, Manufacturing, Insurance, Science, Business services, Legal, Apparel & fashion, Telecommunications, Government, Technology, Education, Environment, Energy, Real estate, Arts, Automotive, Consumer goods & services, Non-profit, philanthropic & civil society, Banking & finance, Hospital, health, wellness & medical, Marketing & advertising, Trade & international business, Transport, trucking & railroad, Individual & family services, It & computing, Travel & tourism, Academic association, Airlines, aviation & aerospace, Business & management, Construction, engineering & trades, Cosmetics & beauty, Defense & security, Events services, Human resources & recruitment, Liquor, wine & spirits, Media & production, Mining, forestry & fishery, Public relations & communications, Publishing & printing, Sports & fitness

Experience scope

Categories
Market research Marketing strategy
Skills
competitive analysis business strategy marketing strategy data analysis research
Learner goals and capabilities

Guided by your organizational objectives, a group of student-market researchers will gather and analyze data (often testing for statistical significance) in order to provide you with key insights and strategic recommendations to address management decision problems (MDPs).

Learners

Learners
Graduate
Any level
8 learners
Project
90 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10 page written report detailing the current MDP landscape and challenges, data analysis (with statistical significance analysis when available), recommended solutions, and action plan.
  2. A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • October 19, 2020
    Experience start
  • October 24, 2020
    Project Scope Meeting (Assignment 2)
  • December 1, 2020
    Research Results, Analysis, and Recommendations (Assignment 3)
  • December 8, 2020
    Experience end

Project Examples

Requirements
  • Investigating the competitive landscape to identify key messaging for marketing and promotion (including global) strategies.
  • Market segmentation to identify the ideal target market for a new or existing product or service domestically or abroad.
  • Develop a pricing strategy based on industry research and customer surveys domestically or abroad.
  • Identify business expansion opportunities domestic or abroad, through location (and globalization) analysis and customer (and prospects customers) surveys.
  • Identify key messaging via customer focus groups, observations, mystery shopping, and other qualitative research techniques, that investigate the competitive domestic and global landscape for a new product or service.
Linked templates
B2C Product Launch to New Market Research Survey Creation Analyzing Industry Data View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox