Cross-College Challenge (XCC)

HUB XC 433
Closed
Boston University
Boston, Massachusetts, United States
Manager
1
Timeline
  • May 22, 2018
    Experience start
  • June 1, 2018
    Midway Check In
  • June 6, 2018
    Project Scope Meeting
  • June 15, 2018
    Midway Check In
  • June 29, 2018
    Final Presentation
  • June 29, 2018
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Boston, Massachusetts, United States
Any company type
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
research
Learner goals and capabilities

During the Summer Term, teams will develop projects in conjunction with Sustainability@BU whose mission is “to lead the University in a more sustainable direction and integrate sustainability into the culture and structure of Boston University.” Sustainability@BU works to reduce BU’s environmental footprint in areas including climate action, energy conservation, waste reduction, reduced water consumption, green buildings, and recycling.

Learners

Learners
Undergraduate
Any level
25 learners
Project
40 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

test

Project timeline
  • May 22, 2018
    Experience start
  • June 1, 2018
    Midway Check In
  • June 6, 2018
    Project Scope Meeting
  • June 15, 2018
    Midway Check In
  • June 29, 2018
    Final Presentation
  • June 29, 2018
    Experience end

Project Examples

Requirements
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.