Guided by your strategic objectives, a group of students will collect, synthesize, and analyze primary and secondary data from a variety of internal and external sources related to a strategic issue/opportunity within the organization. Two-to-four student teams will develop and integrate recommendations on different aspects of the opportunity for strategic action, and produce a final report and presentation for the project sponsors on the recommended processes and actions to realize the opportunity.

The final deliverables for the project are a report to the firm about the research and observations, and a presentation to the faculty and firm sponsors. Each team must develop a document and presentation that:

• Describes the problem/opportunity to be addressed
• Describes the client, current client context, and rationale for exploring this opportunity at this time
• Describes the process undertaken by the team
• Describes the key documents and data analyzed
• Describes key findings from the data analyses
• Logically develops recommendations related to the problem/opportunity
• Identifies the organizational, financial, operational, marketing, and strategic considerations underpinning the recommendations and necessary to implement the recommendations
• Presents a financial projection of the costs and benefits of implementing the recommendations.