Beginning this February, student-consultants in groups of five will spend up to 100 hours per team developing a new international marketing plan for your organization.

Based on the information that you provide and the research and analysis that groups execute, student-consultations will develop a unique data-based plan to guide your organization in expanding to a new market.

Project scope may include, but is not limited to:

• Examining the selected country's cultural, economic, technological, political, and legal environment to identify potential marketing challenges.

• Develop ways to localize or adapt your product/service, promotional strategies, and programs for the country's cultural differences.

• Analyze customers, competitors, and product markets through in-person interviews of residents or former residents of the selected country.

• Planning the distribution to country and in-country including finding a specific distributor if needed.

• Pricing/value capture and target audience research and segmentation.