B2C International Market Expansion Plan
Timeline
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September 16, 2018Experience start
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September 21, 2018In-person or Skype company introduction
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October 5, 2018Meeting to review project plan / scope
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October 19, 2018Update meetings by video conference
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December 4, 2018Final Presentation
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December 13, 2018Experience end
Timeline
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September 16, 2018Experience start
-
September 21, 2018In-person or Skype company introduction
The Company will introduce their products or service to students either in-person or by video conference call. This will then define the scope of the project along with any specific company preferences.
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October 5, 2018Meeting to review project plan / scope
The student team will provide a proposed project schedule to the company so that the parties have a mutual understanding of the timelines and project schedule.
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October 19, 2018Update meetings by video conference
Recommend meetings every two weeks to review the project and discuss any changes necessary to assure a successful project completion
-
December 4, 2018Final Presentation
Students will present the final marketing plan to the company. If the company is local, it will be presented in a classroom at Boston University - otherwise by video conference call.
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December 13, 2018Experience end
Experience scope
Categories
Market research Sales strategy Marketing strategySkills
competitive analysis distribution consumer insights global business strategyStudent-consultants will develop a marketing plan for your B2C company to select and expand into a new international market.
Learners
Final deliverables include:
- A 5-page Opportunity Analysis that identifies the top five countries for your expansion.
- Documentation of 8 to 10 interviews on your product or service and an analysis of the implications to your product or service, including recommendations on changes to your project, marketing approach, pricing issues, and distribution.
- A 20-minute presentation on a marketing plan proposal, including recommended actions based on the insights.
Project timeline
-
September 16, 2018Experience start
-
September 21, 2018In-person or Skype company introduction
-
October 5, 2018Meeting to review project plan / scope
-
October 19, 2018Update meetings by video conference
-
December 4, 2018Final Presentation
-
December 13, 2018Experience end
Timeline
-
September 16, 2018Experience start
-
September 21, 2018In-person or Skype company introduction
The Company will introduce their products or service to students either in-person or by video conference call. This will then define the scope of the project along with any specific company preferences.
-
October 5, 2018Meeting to review project plan / scope
The student team will provide a proposed project schedule to the company so that the parties have a mutual understanding of the timelines and project schedule.
-
October 19, 2018Update meetings by video conference
Recommend meetings every two weeks to review the project and discuss any changes necessary to assure a successful project completion
-
December 4, 2018Final Presentation
Students will present the final marketing plan to the company. If the company is local, it will be presented in a classroom at Boston University - otherwise by video conference call.
-
December 13, 2018Experience end
Project Examples
Requirements
Beginning this September, student-consultants in groups of 4-5 will spend up to 100 hours per team developing a new international marketing plan for your organization.
Based on the information that you provide and the research and analysis that groups execute, student-consultants will develop a unique data-based plan to guide your organization in expanding to a new market.
Project scope may include, but is not limited to:
- Examining the selected country's cultural, economic, technological, political, and legal environment to identify potential marketing challenges.
- Developing tactics to localize or adapt your product/service, promotional strategies, and programs for the country's cultural differences.
- Analyzing customers, competitors, and product markets through in-person interviews of residents or former residents of the selected country.
- Planning the distribution to country and in-country, including finding a specific distributor, if needed.
- Pricing/value capture and target audience research and segmentation.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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September 16, 2018Experience start
-
September 21, 2018In-person or Skype company introduction
-
October 5, 2018Meeting to review project plan / scope
-
October 19, 2018Update meetings by video conference
-
December 4, 2018Final Presentation
-
December 13, 2018Experience end
Timeline
-
September 16, 2018Experience start
-
September 21, 2018In-person or Skype company introduction
The Company will introduce their products or service to students either in-person or by video conference call. This will then define the scope of the project along with any specific company preferences.
-
October 5, 2018Meeting to review project plan / scope
The student team will provide a proposed project schedule to the company so that the parties have a mutual understanding of the timelines and project schedule.
-
October 19, 2018Update meetings by video conference
Recommend meetings every two weeks to review the project and discuss any changes necessary to assure a successful project completion
-
December 4, 2018Final Presentation
Students will present the final marketing plan to the company. If the company is local, it will be presented in a classroom at Boston University - otherwise by video conference call.
-
December 13, 2018Experience end